Empathy – the gateway to customer loyalty

In today’s world building a loyal customer base is very difficult. When I started my career 16 years ago the mantra used to be the following You should not just meet customer expectations but beat the customer expectations to attain customer satisfaction. Pretty...

Know your customers well

I am going to share some of the lessons I learnt by not understanding my customers well. I will share them with jokes analogous to the situation faced by the customers. A town was flooded and a guy from an area of the town called the emergency helpline. He said that...

Let perfect not be the enemy of the good

Most of the people who have worked with me know this saying. I actually understood the importance of this saying in a conversation with one of my managers Praveen Guggarigoudar. We had a discussion about extending one of the sprints by a day. The reason was that there...